Each year, I’m often asked, “What are the latest trade show exhibit design trends?”

Any successful, creative and engaging trade show design starts with the trade show design creative team. To get your team started in the right direction, provide a creative brief about who you are, who your target audience is and what message you want to convey and how you want to stand out.

Securing a booth at a trade exhibition is a large investment. Designing the booth requires input from the creative design team who sets a vision for your brand and helps you get your message across to the target audience within available finances.

A trade show booth should not be all about flashing lights, loud music and pushy booth staffers. If you want to attract potential customers go basic; exhibitors are now moving to more relaxed and peaceful settings where the customers can easily interact with the sales team and get questions to their answers.

Recently, I’ve seen soft exhibit designs, with basic colors and smooth lines that only highlight the product or service in focus. When thinking about the exhibit structure and your graphics, look at what other exhibitors do at your trade shows. Consider the layouts at retail environments and office spaces. By looking at multiple resources, you’ll help your creative team by supplying a list of “like and dislikes” in these environments that relate to your brand & objectives.

In today’s digital age, the more interactive you are with your target audience, the better you can send your message across, design your trade booth with a display of touch screen monitors, tablets, that are loaded with videos and animations describing your product or services.

World’s First-Air-Powered Exhibit System Named Best New Product at EXHIBITOR

LAS VEGAS (March, 2014) — Skyline Exhibits, designer and producer of trade show exhibits, graphics and services, was honored with a Buyers Choice Award, which recognizes the best new products at EXHIBITOR Show, the biggest event in the trade show industry. The winning entry was Skyline’s revolutionary new product, the air-powered WindScape® Exhibit System.

To qualify for the New Product Showcase and inclusion in the Buyers Choice Award, exhibitors’ product must meet several criteria including market availability, product introduction dates and exclusive introduction at EXHIBITOR2014.

The Buyers Choice Award winners are determined based on four judging criteria: design innovation, broad-based applications, addressing an industry need or issue, and does it enhance the job of the exhibit marketing professional. A panel of judges, including Certified Trade Show Marketer (CTSM) graduates, selected the winners.

“Given our three years of development of a system that solved so many exhibitor pain points all in one product, we hoped that we would have a fair shot at winning the award,” stated Jon Althoff, Senior Director Global Marketing, Skyline Exhibits. “Our crack exhibit staff was continuously demonstrating WindScape in our booth and based on attendee reactions – and exceptionally large lead count – we knew this product was a hit.”

Proven Inflatable Technology
Skyline developed WindScape from technology proven durable in sporting and military applications. WindScape consists of an inflatable frame and pre-installed fabric graphic. Advantages include time and ease of set up along with extremely small packing. “A full 10-foot display goes from case to exhibit ready in less than seven minutes with the single push of a button,” stated Sofia Troutman, Segment Manager, Skyline Exhibits. “And it’s so compact the entire display along with inflation kit packs in a small carry-on case.”

Skyline currently has 46 standard shapes ranging in size from a tabletop display to full conference rooms, 16′ tall towers and massive hanging structures. The ability to create custom shapes is also available.

Exhibit Design Award
Skyline was also honored for its exhibit design in EXHIBITOR Magazine’s first annual Portable/Modular Awards. Skyline’s design for client Milliken & Company won the Best Island Exhibit Over 600 Square Feet category. The exhibit featured another of Skyline’s recently released products, the backlit PictureCube® Exhibit System.

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Skyline Exhibits is North America’s leading brand of exhibit systems and has over 130 dealers in 31 countries. Skyline is known for high-quality manufacturing, cost-saving portability, innovative functionality, creative design and exhibitor education. The company manufactures a broad range of products for trade shows and events – from banner stands and pop-up displays to large custom modular exhibits. Skyline has earned over 100 product and design patents and 25% of its current sales are attributed to products created within the last 5 years. With over 20 integrated exhibit systems, state-of-the-art production of large-format graphics along with options for exhibit rental and services, Skyline provides exhibit solutions of virtually any size or budget.

What is the #1 reason attendees say they go to a trade show? 92% say it’s to see new products.

And why do people attend trade shows, rather than just shop online? Because at a trade show they can see how products actually perform in real life.

Well, you can get both of those primary needs fulfilled by visiting Skyline Exhibits at EXHIBITOR2014. All through the show we will be demonstrating the new Skyline WindScape® Exhibit System, our greatest new product in decades.

Why It’s Worth Seeing A WindScape™ Display Demo In Our EXHIBITOR2014 Booth

WindScape is the easiest, lightest, and quickest trade show display ever. WindScape helps you “keep calm” because it makes your trade shows easier, and you can “carry on” an entire 10-foot display inside an overhead bin-sized suitcase. That’s why we’re giving away free “KEEP CALM AND CARRY ON” T-shirts.

Plus, the innovation of WindScape goes beyond 10 foot displays. A 40’ x 40’ Skyline island exhibit designed with WindScape already won a Silver Event Marketing Design Award! And the set up and tear down was a fraction of the time needed for a similar sized exhibit – modular OR traditional custom.

During EXHIBITOR 2014 we’ll demo 10 foot, 20 foot, and tabletops displays, plus a tower, a hanging sign, and a conference room. Here’s the demos schedule, so you can come see what shapes and sizes interest you most:

What makes WindScape so innovative is that it creates amazingly lightweight and compact exhibit shapes with inflatable, rigid air beam technology. These surprisingly strong air-beams have been used for military applications and sporting equipment.

Now, this lightweight, yet durable technology is available to help make your trade shows easier and more cost effective than ever before.

So visit Skyline at EXHIBITOR2014, watch our WindScape demo, get a free t-shirt, and discover a breakthrough that will dramatically help improve your trade shows!

Get A FREE Exhibit Hall Pass

If you are going to EXHIBITOR2014, here is a link to a free hall pass. Register using Special Promo Code 4206. That gets you into the show hall for free. We will be in booth 1423, a few steps to the left of the entrance in the front row of exhibits. I hope to see you there!

Get a free “KEEP CALM AND CARRY ON” T-shirt when you come watch a WindScape™ demo in our EXHIBITOR2014 Booth #1423. We will demo different WindScape shapes all through the show.

Check out this video to see why Skyline® WindScape™ is the lightest, quickest & easiest exhibit in the world!