Each year, I’m often asked, “What are the latest trade show exhibit design trends?”
Any successful, creative and engaging trade show design starts with the trade show design creative team. To get your team started in the right direction, provide a creative brief about who you are, who your target audience is and what message you want to convey and how you want to stand out.
Securing a booth at a trade exhibition is a large investment. Designing the booth requires input from the creative design team who sets a vision for your brand and helps you get your message across to the target audience within available finances.
A trade show booth should not be all about flashing lights, loud music and pushy booth staffers. If you want to attract potential customers go basic; exhibitors are now moving to more relaxed and peaceful settings where the customers can easily interact with the sales team and get questions to their answers.
Recently, I’ve seen soft exhibit designs, with basic colors and smooth lines that only highlight the product or service in focus. When thinking about the exhibit structure and your graphics, look at what other exhibitors do at your trade shows. Consider the layouts at retail environments and office spaces. By looking at multiple resources, you’ll help your creative team by supplying a list of “like and dislikes” in these environments that relate to your brand & objectives.
In today’s digital age, the more interactive you are with your target audience, the better you can send your message across, design your trade booth with a display of touch screen monitors, tablets, that are loaded with videos and animations describing your product or services.
It’s been 7 years since Skyline published the pre-cursor to this book, calledCreating Effective Trade Show Promotions. At the time, it was perhaps the most complete book ever made about how to boost trade show results through pre-show and at-show promotions. Yet now it’s become horribly out of date.
The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results.
Welcome to The Big Time.
The Versatile Inline Exhibit
LAS VEGAS (March, 2014) — Skyline Exhibits, designer and producer of trade show exhibits, graphics and services, was honored with a Buyers Choice Award, which recognizes the best new products at EXHIBITOR Show, the biggest event in the trade show industry. The winning entry was Skyline’s revolutionary new product, the air-powered WindScape® Exhibit System.
“Given our three years of development of a system that solved so many exhibitor pain points all in one product, we hoped that we would have a fair shot at winning the award,” stated Jon Althoff, Senior Director Global Marketing, Skyline Exhibits. “Our crack exhibit staff was continuously demonstrating WindScape in our booth and based on attendee reactions – and exceptionally large lead count – we knew this product was a hit.”
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