Author: michaelflavinnew
Skyline® WindScape™: The World’s First Air-Powered Exhibit System
This changes everything!
The future of exhibiting is here: Skyline WindScape™. The world’s first air-powered exhibit system.
Exhibiting is now easier than you ever imagined
Ease, packing size and ultra-quick installation make WindScape™ Exhibit System a perfect solution for your sales force or remote locations as part of a fleet program.
Exhibiting cost reduction
Realize a Quicker Return On Investment!
• Reduce shipping costs – tabletop and 10’ (3m) backwalls travel with you
• Significantly lower drayage and storage costs
• Eliminate time waiting for cartons and cases to return to your booth space
• Save time and money on I&D
Design variety vs. other options
Customize Your Display Look and Function
• Fabric graphics come pre-installed on the frame and are easy to change
• Lighting helps you get noticed
• Changeable graphic overlays help showcase your messages
• Tablet mounting package allows for use of iPad®
• Case converts to a functional table that’s customizable
Fastest setup ever
No more waiting for your crates to arrive. Wheel it in, unpack, push the button and minutes later you can be on your way to collecting leads with a beautiful exhibit behind you.
No tools required
Stress-free exhibiting is now at your fingertips. Simply unpack, connect the hose and push a button…minutes later your exhibit will be up and looking great.
Change your look
With WindScape™ you can now quickly and easily change out your brand messaging or add unique call outs and standoffs to draw attention to your logo or specific brand messaging.
Save your back
No more heavy hardware to lug around and setup. WindScape™ is extremely lightweight since the structural components are merely fabric that become rigid when filled air.
Envoy® Exhibit System: Designed for Style and Purpose
The Future of Exhibiting is Here
Envoy is setting the standard for elegance in exhibiting. Its curved corners provide a soft, clean look while its sleek profile allows graphics to stand out.
Deep Frame for Functionality
Envoy’s lightweight aluminum frame is 4-inches deep to provide a feeling of mass, support a variety of accessories and hide unsightly wires.
Skyline Graphics: Produced in-house for highest quality
Skyline fabric graphics are completely produced in-house by our team of experienced graphic technicians and expert finishers. You get great looking, durable graphics made to perfectly fit Skyline systems.
Skyline produces the highest quality, most durable graphics to give you the best brand presentation over and over again.
Accessories: Functionality that makes your exhibit work for you
Customize your exhibit to fit your objectives and brand presentation. Skyline has a variety of accessories to create an exhibit solution tailored to your specific needs — from showcasing products and interactive demonstrations to providing workspace and storage.
PictureScape® Exhibit System: Step Outside of Square!
Step Outside of Square! PictureScape® allows for angled frame sections so you can create a look that complements your graphics and supports your brand. Create nearly any angular shape imaginable.
Custom Frame Shapes
PictureScape’s versatility allows you to create a custom-shaped display with nearly limitless angles. Design a shape that mirrors your logo or graphics, or choose from several standard shapes. PictureScape is lightweight, packs small and easily installs with a simple Allen wrench.
More Than Ever, Your Exhibit Is Your Brand!
Beyond your graphics, your exhibit architecture can now be a big part of your brand presentation – even in 10′ and 20′ (3m x 6m) spaces. Make a statement with bold shapes that make an impression and say more about your brand.
Creative Hanging Signs
Be seen from afar! PictureScape hanging signs can be a perfect complement to any island exhibit.
Maximum Graphic Impact
Capture attention with graphics and shape. PictureScape’s design allows your message to stand out.
Overlapping Layers Create a Dynamic Brand Presentation
With PictureScape’s slim profile, you can create interest using depth and lighting in conjunction with your graphics and still have ample room for booth staff interaction and functional workstations.
Rental exhibits stretch your budget, more easily let you change your look
For many companies, and for many different reasons, exhibit rental is an attractive choice. Let’s talk about your needs, from types of shows to frequency of use. And together we’ll design a package that suits your objectives and makes your company shine. Many of our clients in island exhibits prefer display rental. You can update your look more often and afford to make a bigger splash at your big national events.
Trade Show Graphics: fabric advantages
What is Dye-Sublimation Printing?
Dye-sublimation printing is different than inkjet, where colors are laid down as individual dots. When viewing images at a close distance. The spacing between these dots make digital photos and graphics make less realistic. Dye-sublimation printers contain a roll of transparent film with solid dyes embedded. They corresponde to the four printing colors (CMYK) including, cyan (c), magenta (m), yellow (y) & black (k). As the printer head heats up and pases over the film, the dyes vaporize and permeate into the fabric before returning to solid form.
Heat is the main difference between dye-sublimation and other methods because a gradiation occurs between the edges of each pixels.
How to Design Great Trade Show Display Graphics
Click here to download a handy guide!
Walk around your next trade show and you’ll see a lot of great designs. They look good, attract your attention, engage and tell a story.
You’ll also see a lot of bad designs! Too many pictures, confusing messages and, what does that say? It’s so small and there is so much text, I can’t even read it!
When it’s time to design your trade show display graphics, consider a few important points:
- Who you are: Obviously you want to be easily found in the show hall. An effective way to accomplish this goal is by not only placing your logo & branding at the maximum height, but also repeating it in several different locations throughout the design.
- What you do: Great, your prospect has found your booth. Now, can they quickly understand what your company does? A tagline or short sentence should be near your logo, so that the attendee can relate who you are to what you do.
- How you can help them: Now that we understand you’re the “Acme Anvil Company” and you make “The most durable, USA-made and reconfigurable anvils” in the world, it’s time to explain why this is important and how it will add to their bottom line. For example “Our anvils will increase your productivity by 37% and cut down-time by 1/3rd.” Short bullet-points are another effective way to share this message, but don’t get too carried away.
In addition, consider the following items in your design:
- Photos: Not too many. Make sure the resolution is good. Should they show your product in action? Does a photo help relate your service to a solution? Think about these questions as you start your design. Do you need photos at all? Maybe an illustration instead?
- Text: Think billboards. Keep editing. Less text = more readable, quickly.
- Lighting: How will lighting affect your graphics? Exhibiting in Vegas? Did you know halogens are banned at a few locations? Should you use spot lights to accent? Or, maybe backlighting? Just like in your living room, lighting will set the tone & mood for your trade show booth. How about some specialty lighting?
- Technology & interactivity: An easy way to gain more attention is to add motion and technology is very cost effective these days for making that happen. Add some monitors, loop a video or pictures and you’ve easily attracted more people. Now, make those monitors or iPads part of your lead qualifying process by turning them into an interactive game and you’ve hit a home run. Don’t forget about social media too; Tweet some pictures, upload a video to YouTube and share on Facebook.
What are your best tips for designing great trade show graphics? Share a tip by commenting on this post!
What’s Your Trade Show Mantra?
At the Business Marketing Association (BMA) 2010 National Conference, Eduardo Conrado, Sr. VP & CMO at Motorola, discussed “Engaging with a Purpose” with David Srere of Siegel + Gale. During their talk, a quote by Guy Kawasaki was mentioned, “Make a mantra, not a mission statement.”
Wow, that’s powerful. So, what is your Trade Show mantra? Consider a couple of examples:
Walt Disney: To forever entertain.
GE: Create innovative solutions to the world’s challenges.
IBM: Help the world work better through forward thinking.
Google: To organize the world’s information & make it universally accessible & useful.
Apple: Enhance people’s lives with intuitive, simple, elegant design.
Part of Motorola’s: “…an unceasing commitment to advancing the way the world connects.”
When creating your trade show mantra, ask yourself these questions: 1.) Why do we do what we do? 2.) What is the difference the organization is trying to make?
Next, how will you communicate your mantra at trade shows? On your trade show display graphics? With booth staff training? Through pre-show marketing?
Here is my mantra: Create unique trade show experiences, leading to increased ROI, lower operating costs & fewer headaches.
For a complimentary phone call to discuss more about your Trade Show Mantra, give me a call.
New Stats, New Insights for Trade Shows
Each year, the trade show industry seeks to find trends and more information about attendees. Several groups, such as The Center for Exhibition Industry Research, Exhibit Surveys Inc. and more, research & compile this information. The most recent stats have been published in Trade Show Executive Magazine.
Here are the most important to consider:
1.) 86% of attendees use face-to-face at exhibitions to become aware of new products, evaluate vendors for future purchase and/or narrow their choices to 
preferred vendors.(Source: CEIR) If trade shows attendees do not want to be at an exhibition, they would not attend. Therefore, most are there in search of a solution to a problem or an opportunity to gain. You have a captive audience and a limited amount of time to take advantage of this opportunity. Bring your “A” game.
2.) Executives cited conference & trade show participation returns ranging from $4.00 to $5.99 per dollar invested.(Source: Oxford Economics Business Travel Study; Oxford Economics, 2009) A return-on-investment of 4 or 5 to 1 is great in my book!
3.) To identify a potential custom at an exhibition, the average cost is $96.00; to identify a prospect by any other means, the average cost is $443.00. (Source: CEIR, 2009) There is an economic value to trade show exhibiting in addition to all of the marketing & brand benefits. The opportunity to quality or disqualify a potential customer by over 4x less is music to any accountant’s ears!
4.) 45% of attendees develop an emotional connection with a brand after interacting with it at a trade show. (Source: Exhibit Surveys, Inc., 2007) It can take years for consumers to develop emotional connections with brands. How often do you hear a colleague talk about an emotion connection with another business in the B2B world? Why not take advantage of a face-to-face opportunity at a trade show to elevate this process?
5.) It takes an average of 3.5 sales calls to close a sale with a lead from an exhibition, compared to 4.5 sales calls without a lead from an exhibition. (Source: CEIR, 2009) A goal for any business is to find new business quicker and close the opportunity sooner. The result of trade show exhibiting is an opportunity to close business quicker and cheaper.
Many sales & marketing professionals underestimate the value of trade show exhibiting. I hope these stats will help you or your colleagues understand the potential benefits.
